Google Analytics

Website Analytics

As part of Search Engine Optimization, analysis of data generated by your website’s presence on the web as presented in Google Analytics, is crucial to optimizing your website’s visibility on Google, Bing and other Search Engines. Proper interpretation of this data provides insights that allow the Google Analytics team at The Rockford Group to adjust or finesse your site for enhanced visibility on the internet and to amplify the quantity and quality of traffic driven to your website.

Conversion Rate Optimization

Once people are on your site, you want them to interact with your website in particular ways. That’s where CRO (Conversion Rate Optimization) comes in. CRO is vital to your success, as it leads to maximizing the desired actions you want your website’s visitors to take. With proper CRO, we can increase the value of visitors to your website by compelling them to take specific action, like: requesting information by filling out a form which captures their contact information, calling, subscribing to a
newsletter, or buying a product, all of which yields a conversion. We may increase your conversion rate even if site traffic remains constant. CRO is, to some extent, a combination of art and science. As, data is analyzed, interpretations are made, and what-ifs’ are considered. All of this leads to strategies that are implemented, then tested, and retested to discover how to best present and structure your website to maximize effectiveness, efficiency, ROI, and profits!

Want to increase your website’s visibility and conversion rates for increased profits? For a free/no-obligation consultation, just click this link.