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I've had both the pleasure and challenge of working with Michael Zack, President of the Rockford Group advertising agency, for almost 20 years. As a sales representative for a large media company, what stands out most for me, (aside from his consistently great creative), is his integrity. Michael is simply the strongest advocate any client can have. He shows no mercy when it comes time to hammering out a deal. And he's smart. And informed. He asks questions that you just don't field from agencies without sophisticated analytics departments. Any business looking for an agency would be well served to reach out to Michael.
We've been working with Michael Zack and The Rockford Group for years. They've run print ads, radio spots, Pandora and other media to advertise our medical practice. They are very easy to work with and we've had a lot of positive feedback from our patients. Thank you Michael for helping grow or practice in Bergen/Rockland and Orange Counties!
The Rockford Group has been our advertising agency for over a decade. Their slogan is “Inspired Creative/Practical Business”, and they’ve lived up to it! From TV, to Billboards to Radio to Print and more, they have created truly “breakthrough the clutter campaigns” that are so memorable and potent they have indelibly branded us, while driving traffic to our showrooms as well. And they deliver their creative with outstanding, highly negotiated & well-coordinated media buys that: are budget sensitive, effectively penetrate our markets and saves us a lot of money. If you are looking for a creative and effective advertising agency, I highly recommend giving Rockford’s president, Michael Zack a call, as he’s a pleasure to work with.”
As Director of Campus Communications for Rockland Community College, I started to work with the Rockford Group Advertising Agency in 2013. They created TV and radio spots, and also did extensive media buying for us. The spots they provided were right on point and were a great value for us on a limited budget. Rockford also revamped our media plan by aggressively renegotiating rates for dramatic savings while broadening and diversifying our media to include more digital opportunities. Rockford saved RCC a considerable amount of money while providing more exposure on media already in use, and further diversifying and expanding use of digital media. The Rockford Group’s President, Michael Zack was responsive, budget sensitive, and an overall knowledgeable and professional marketing/advertising partner who cared about us a client and was a true advocate. I highly recommend The Rockford Group to anyone looking for a dynamic, creative and effective advertising agency that looks out for its clients’ interests as well as their bottom line.
Michael is knowledgeable and on top of the most current advertising opportunities available. We have worked with The Rockford Group for more than a decade. In addition to producing our print ads and many television and radio commercials, Michael introduced us to Youtube, Streaming Radio and other online options. He has helped us develop a very strong brand. Michael negotiates great rates and good schedules for us and is always available to adjust and improve our exposure. He is also a good guy. I highly recommend The Rockford Group.