Advertising

client:

Pace BMW

spot:

"Set the Pace"

market:

Westchester County, NY

target:

upscale luxury car buyers

goal:

create awareness of dealership in the marketplace and establish Pace BMW as a leader and pacesetter

QuickTime, 3.7MB
RealPlayer, 2.5MB

client:

Pace BMW

spot:

"Make It Possible"

market:

Westchester County, NY

target:

potential BMW drivers

goal:

present the opportunity to drive a BMW to those who might have thought a BMW out of reach

QuickTime, 3.0MB
RealPlayer, 2.6MB

client:

Pace Honda

spot:

"Price"

market:

Westchester County, NY

target:

broad-range auto consumer base

goal:

using humor, present the attributes of both great service and great prices

QuickTime, 2.9MB
RealPlayer, 2.6MB

client:

Kia of Milford

spot:

"Surprising Value"

market:

New Haven and Fairfield Counties, CT

target:

adults, 25-44

goal:

to encourage consumers leaning towards Toyota and Honda to put Kia on their shopping list

QuickTime, 2.0MB
RealPlayer, 1.6MB

client:

Nova Lighting

spot:

"Big Bulb Blowout"

market:

Rockland and Westchester Counties, NY

target:

residents and business owners in market

goal:

using humor to enhance retention, present a great value limited time sale offering on light bulbs

QuickTime, 3.3MB
RealPlayer, 2.3MB

client:

Nova Lighting

spot:

"Shade Sale"

market:

Rockland and Westchester Counties, NY

target:

residents within the market

goal:

maintaining the feel and format for the sake of continuity, present a limited time sale offering on shades

QuickTime, 2.9MB
RealPlayer, 2.4MB

client:

Paul Conte Cadillac

spot:

"The Good Life"

market:

Long Island, NY

target:

upscale Long Island residents

goal:

create further awareness, support image, present Cadillacs, present the dealership as part of the good life lived by Cadillac owners

QuickTime, 2.5MB
RealPlayer, 2.4MB