Advertising

client:

Jeep Chrysler Dodge City

spot:

"Bunny Hop"

market:

Westchester County, NY

target:

adults 25-64

goal:

To attract residents in neighboring Westchester County, New York to this dealership located just over the border in nearby Fairfield County, Connecticut.

QuickTime, 1.3MB
RealPlayer, 732K

client:

Jeep Chrysler Dodge City

spot:

"Savings in the City" (with donut)

market:

Westchester County, NY and Fairfield County, CT

target:

adults 25-54

goal:

Playing off the familiarity of the TV show "Sex and the City" we created "Savings in the City," tying in the seduction of saving money with the "City" in the name.

QuickTime, 1.3MB
RealPlayer, 729K

client:

Pace BMW

spot:

"Leaders"

market:

Westchester County, NY

target:

upscale luxury car buyers

goal:

create awareness of dealership and position it alongside its targeted demographic as a leader

QuickTime, 1.3MB
RealPlayer, 732K

client:

Pace BMW

spot:

"The Pace BMW Difference"

market:

Westchester County, NY and Fairfield County, CT

target:

affluent households

goal:

present the added value provided by Pace BMW using the word "difference" as a reference to savings

QuickTime, 1.3MB
RealPlayer, 732K

client:

Mayer Volkswagen

spot:

"Make You Happy"

market:

Westchester County, NY

target:

Volkswagen customers aged 25-54

goal:

to establish dealership as a friendly business to purchase or lease from and to represent the dealership with emphasis on making the transaction pleasant and enjoyable while presenting the attribute of their free loaner car program

QuickTime, 1.3MB
RealPlayer, 708K

client:

Freedom Boat Club

spot:

"Love Boating, Hate Owning"

market:

New York Metropolitan Region

target:

adults, 25-64

goal:

drive phone traffic for salesperson follow-up

QuickTime, 2.7MB
RealPlayer, 752K

client:

The Center for Hyperhidrosis at Columbia University Medical Center

spot:

"It Was Horrible"

market:

NY Metro/Tri-State Area

target:

adults 18-34 and parents of those affected

goal:

to combine educating the targeted audience that often sweaty hands is not a case of simple nervousness, but the treatable medical condition Hyperhidrosis, with a call to action encouraging people to call for information or to schedule a consultation

QuickTime, 2.7MB
RealPlayer, 732K

client:

The Vascular Center at Nyack Hospital

spot:

"My Legs Are Killing Me"

market:

Rockland and Orange Counties, NY

target:

adults, age 60+

goal:

create awareness of the condition PVD and the availability for treatment in their community

QuickTime, 1.3MB
RealPlayer, 732K

client:

Dan Perkins Auto Group

spot:

"Dan Dan the Auto Man"

market:

Southern Connecticut

target:

a broad demographic for diverse product line of Chevrolets, Chevrolet Trucks and Subarus

goal:

location awareness, name recognition and retention in conjunction with thrust of campaign "Dan Perkins Won't Be Undersold"

QuickTime, 1.3MB
RealPlayer, 756K

client:

Nutrition Warehouse

spot:

"Vitamins at Healthy Savings"

market:

select markets throughout the country

target:

adults age 25-54 with a concern for personal health

goal:

direct response, catalog request

QuickTime, 1.3MB
RealPlayer, 752K

client:

East Hills Auto Group

spot:

"East Hills Showroom"

market:

Long Island, NY

target:

broad spectrum of Long Island residents

goal:

create awareness of the dealership and retention of the dealership's name and car lines represented

QuickTime, 696K
RealPlayer, 376K

client:

Pintchik*

spot:

"Perfect Match"

market:

New York City

target:

adults age 25-54

goal:

promotion of Benjamin Moore paints and Pintchik's ability to accurately customize and match colors

* Part of personal resume.

QuickTime, 1.3MB
RealPlayer, 752K