Advertising

client:

Murray's Chicken

market:

national distribution

target:

consumers at point-of-purchase

goal:

contrast the modern drug‑reliant chicken farming practices with Murray's purer and more wholesome methods that lead to better tasting and healthier chickens

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client:

IMAX Theatre Palisades Center

market:

New York's Lower Hudson Valley and Bergen County, NJ

target:

general population

goal:

create awareness of Hollywood releases at IMAX Theatre

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client:

Mac Yacht Sales

market:

Westchester County, NY

target:

affluent households, golf and country clubs

goal:

positioned on the back cover of a golf supplement, it was designed to show compatibility of interests with golfing and boating

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client:

Freedom Boat Club

market:

New York Metropolitan Region

target:

adults 25-64

goal:

drive phone traffic for salesperson follow‑up

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client:

Jeep Chrysler Dodge City

market:

New York Times Auto Show Supplement

target:

adults interested in automobile purchases

goal:

designed to break through automotive ad clutter and present the attributes of the client

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client:

Jeep Chrysler Dodge City

market:

New York Times Auto Show Supplement

target:

adults interested in automobile purchases

goal:

designed to break through automotive ad clutter and present the attributes of the client

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client:

Pace BMW

market:

Westchester County, NY

target:

affluent households

goal:

announcement of Pace's new, state-of-the-art location

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client:

Pace BMW

market:

Westchester County, NY and Fairfield County, CT

target:

affluent households

goal:

present the added value provided by Pace BMW using the word "difference" as a reference to savings

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client:

Pace BMW

market:

Westchester County, NY

target:

affluent households

goal:

announcement of Pace's new, state-of-the-art location and presentation of BMW's new, state-of-the-art 7 series.

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client:

Dan Perkins Auto Group

market:

Western and Central Connecticut

target:

broad cross-section of affluent to middle-class buyers with an emphasis on credit-worthy households

goal:

wo fold: to brand the Dan Perkins name as a "Won't Be Undersold" auto outlet for both new and used vehicles, as well as provide specific and timely promotion and price‑point incentives and opportunities in a memorable and visually striking manner

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client:

Rockland Vein Center

market:

Rockland, Orange and Westchester Counties, NY

target:

women, 35-64

goal:

appeal to a woman's desire to have attractive legs in an effort to drive consultations

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client:

The Center for Hyperhidrosis at Columbia University Medical Center

market:

New York Tri-State Metropolitan Area

target:

adults, 18-54

goal:

drive consultations with a physician

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client:

Maximus Day Spas

market:

Long Island, NY

target:

upscale consumers

goal:

direct response sales of big ticket spa service gift certificates

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client:

American Leisure,
the industry leader in fitness center and day spa development and management

market:

national

target:

owners/managers of fitness centers

goal:

present to owners of existing fitness centers, the day spa as an opportunity for a new and hassle‑free profit center

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client:

Harvey Berk's Retirement Resource Center

market:

Rockland County, NY

target:

adult population either considering or soon to consider retirement and planning for retirement

goal:

brand Retirement Resource Center with the target population, as well as provide an interactive call to action designed to incite response directly to Retirement Resource Center by the prospect audience

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client:

Birbrower, Montalbano, Condon & Frank, P.C.

market:

Rockland County, NY

target:

adults 25+, broad demographic appeal, for those who will be in need of a multitude of legal services ranging from personal to commercial

goal:

to elicit a phone call from those seeking representation

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client:

Mayer Volkswagen

market:

Westchester County NY, Connecticut, and parts of New York City

target:

adults capable of purchasing or leasing a new or used car

goal:

at a glance, to position the Phaeton in league with established luxury imports, then direct people to Mayer Volkswagen to experience it

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client:

Mayer

market:

Westchester County NY, Connecticut, and parts of New York City

target:

adults capable of purchasing or leasing a new or used car

goal:

to illustrate that Mayer was a different kind of car dealer that made buying a car simple and non‑confusing

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client:

Khaki's

market:

Rockland County NY and New Jersey

target:

parents of pre-teens and adolescents with a Jewish heritage

goal:

to promote the sale of upscale suits at discounted prices for the Jewish high holiday season

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