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case study

Mayer VW

Client: Mayer Volkswagen | Campaign: Make You Happy

To establish Mayer Volkswagen as a dealership that is easy to work with... TV, Radio, and Print Campaigns were developed featuring Mayer's charismatic owner, Angelo. Buyers throughout Westchester County quickly became aware that Mayer Volkswagen was the place to get a great deal and great service without the hassles. Variations on this campaign ran for many years right up until Angelo's retirement from the business.

Campaign Elements

TV Spot