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case study

Pace BMW

Client: Pace BMW | Campaign: The Pace Difference

Pace BMW wanted potential customers to know that, although they were buying a premium luxury automobile and were entitled to premium customer service, they could also get a great deal. “The Pace Difference” Campaign – executed in print, TV, and radio – showcased how Pace BMW provided exceptional prices as well as exceptional service for buyers of both new and pre-owned vehicles.

Campaign Elements

TV Spot 1
TV Spot 2