Client: IMAX | Campaign: Bugs! 3-D
To promote the film: A RAINFOREST ADVENTURE: BUGS! 3D. Rockford created the event from the ground up, promoted it with press releases, produced the signage, and multi-media advertising, placed media buys, executed the event, and coordinated the pre and post press coverage. Results: front page news in the daily paper, live local radio coverage and a national TV story as well!
PHASE 1: Promotion
PHASE 2: The Event
PHASE 3: Results/Media Coverage