Rockford Group
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case study

Dental Arts of Rockland

Client: Dental Arts of Rockland | Campaign: It's a Blechman!

Dental Arts of Rockland has the expertise and many years of experience in creating "Hollywood Smiles" for their clients. They also treat their patients to an array of spa services to make their visit incredibly comfortable and relaxing. To get the word out, The Rockford Group created two TV commercials: One to showcase the spa-like pampering patients are treated to and one to emphasize Dr. Blechman's stellar transformations by identifying his handiwork with the tagline "It's a Blechman!"

Campaign Elements

TV Spot 1
TV Spot 2
TV Spot 3